Craft & Materials

From page to thread.

Crafted with hand-finished detail, one panel at a time.

Every embroidered motif begins as an original illustration from a UinTales story. The artwork is carefully translated into a detailed stitch design and precisely embroidered onto cotton, velvet or fine merino before the garment is constructed.

Each panel is individually positioned, embroidered and inspected, allowing the artwork to become part of the garment rather than simply applied to it. Skilled makers then assemble and finish every piece by hand, refining seams, trims and details to achieve a considered, premium finish.

01
The Story
Nothing is designed for the rail. A garment begins with an original UinTales book — its illustrations, colours, characters and places.
02
The Drawing
One motif is chosen from the story: a guiding star, a firefly, a moth at the window. Madhubani line work informs much of the Night Garden volume.
03
The Stitch
The artwork is carefully translated into a detailed stitch design: thread colours, stitch types and placement on the pattern piece.
04
The Cloth
Each panel is individually positioned, embroidered and inspected on cotton, velvet or fine merino before the garment is constructed.
05
The Garment
Skilled makers assemble and finish every piece by hand in small batches, refining seams, trims and details, with linings and buttons that carry the story.

The Materials

Cotton: Brushed-back jersey, poplin and corduroy — breathable, washable, made to be worn every day.
Velvet: Cotton-blend stretch velvet for party pieces, chosen for depth of colour and softness against skin.
Merino: Fine-gauge wool for cardigans and jumpers, light enough for indoors and warm enough for the walk home.
Thread: Colour-fast embroidery threads tested through repeated washing, so the story doesn't fade before the child outgrows it.